IFEMA
Our ongoing collaboration with IFEMA focuses not only on imagining spaces but on building them. Always with precision, purpose, and a clear understanding of audience experience.
At Zonda, we collaborate with IFEMA—Spain’s leading trade fair institution—on fan engagement experiences that go beyond the ordinary. Our work spans concept design, spatial planning, supplier sourcing, and on-the-ground production of interactive spaces tailored to large-scale audiences.
Year
2024
Client
IFEMA
Scope
Spatial & Experiential
We’ve partnered with IFEMA on standout events like Madrid Car Experience 2024, where we helped bring the excitement of automotive culture closer to the public, and MOTORTEC 2025—a flagship event in the mobility and aftersales industry. For MOTORTEC, we played a key role in crafting and executing the fan zone, blending immersive brand interactions with operational precision in one of the sector’s most high-profile gatherings.
Our role isn’t just creative—it’s end-to-end. From shaping environments to managing execution, we ensure every detail reflects the ambition of the event and the expectations of the audience.
